So if you have not seen Halloween III: Season of the Witch, you are seriously missing out. Now, I'm not here to give a movie review rather, to explain the evil plot and premise of what I believe is the only Halloween horror movie where the entire evil plan rests on a solid marketing strategy and precise execution.
Follow me here...
- An evil company, "Silver Shamrock" makes Halloween masks...(those masks turn your brain into insects if you sit in front of your TV and watch a "special" broadcast).
- This special, killer broadcast is called (and marketed as) "the big Halloween night give-away" - messaged and disguised as a prize.
- Masks are marketed and sold - TV Ad spots countdown to the "big give-away" compelling kids to get the masks in time for Halloween - "don't miss it!"
- I'm seriously not making this up.
- These Ad spots seem to run on every channel - 24/7
- Print ads, people in cars with megaphones (old school social media) all compel kids to get those masks in time for "the big give away" - peer pressure tactics are heavy.
- Evil company sits back and waits for the "big give away" event to complete the horrible plan.
Let's pause for a second....let's get this straight:
- If kids do not know of the masks and hence, no demand, the entire plan fails.
- If kids do not buy the masks in time for "the big give away," the entire plan fails.
- If kids do not watch the TV during the exact time planned and allotted for the "big give away," the entire plan fails.
Let's also note that the mastermind behind this sinister plan is expecting to reach ALL children. That sure is an aggressive target market to reach.
Now, I won't ruin the ending for you and, even if classic, campy Halloween horror isn't your thing, at least check out the Silver Shamrock ad (video below), and try to get the tune out of your head, if you dare.
Let's be safe our there. Don't use your marketing skills for evil.
Oh, and be sure to wear your mask. Happy Halloween!
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