The Death of the Traditional Product Launch Plan

Remember when you'd plan (or see) a big product launch?

For those of you that are not intimately familiar with product launches, let's use the movie and video game industries as examples.

After all, these two industries do typically have some of the large marketing budgets when it comes to product launches (new movies and new games).

Let's briefly review the typical process and timeline.

Pre-Launch 
Seeding efforts
Build excitement
Tease a bit.
Preview a bit
Perhaps a demo
Perhaps a beta

Launch! 
Big splash
Pent up demand is released

Post-launch
Bask in the glory of the momentum created
Sales
Follow on

Well guess what? This is over. And for the most part, you can use social media for this.