The Land of Unique and Customizable Unicorns

Seriously... how do you tell unicorns apart? What makes one zombie movie different from another? 

What happens when everything is unique, when everything is customizable? It could mark the end of the broad-base. The bell curve loses it's curves. And that might be just fine with us.

Today, we make ourselves what we want. We become what we want.  And what do we want? That's easy. We want to be like others but, not like others. This is not just showing our differentiation in the products we buy but, it is about the entire spectrum of how we present ourselves. This is about who we are. This includes our bodies, as well, as reflected in a recent article written about tattoos.

"Because of advances in technology and medical science, people no longer understand the body as something natural that you're born with and live with. Instead, we understand it much more as something that is changeable and mutable." - Professor Nicholas Thomas, Director at the Museum of Archeology and Anthropology at Cambridge University

So, how do we reach an audience that doesn't want to be associated with any audience? That now wants every inch of themselves, both metaphorically and literally to be unique? We must allow them and enable them to become what they want. As a marketing professional, this poses quite the quandary. When all solutions must be customizable, we must provide the ingredients and not mandate the recipe. This allows this now highly customizable audience to create their own recipe, using only the ingredients they choose, that fit them, that define them. 

So tell me, what makes you yourself special? Customize yourself, it is the thing do!  ....just don't do what I do.